Our Process
Our process follows the primary structure that is used when making any type of video or film project; pre-production, production and post-production. We’ll manage the project for you, we’ll work closely with you, answering all of your questions and will guide you throughout the whole video production process. We keep things simple and straightforward, and as the client you can have as much or as little involvement as you like.
The Three P’s In Video Production
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Pre-Production
Pre-production is an essential stage of any video project. It includes all the brainstorming and planning that happens before the cameras start rolling. We’ll have an in-depth briefing process where we get to the bottom of what your brand is about, who your audience is and what your marketing goals are. We’ll help you in developing your concept, bringing your vision to life and creating a video strategy that will gear you up for a great ROI. We’ll then put together a production plan for how we’ll make it all happen and we’ll go over logistics such setting a date, time, location, and more.
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Production
Production is where we arrive on the day to capture all the raw footage and is the part where your story begins to come to life. Our crew will take care of you on the shoot day, with everything you’ll need. We’ll set up cameras, lighting and recording devices to make sure we have your people looking and sounding the best they can. We’ll coordinate the shoot, offer creative direction and make sure we collect all the elements we need to create amazing video content of your brand, people and product so that our edit team have a great range of visuals to choose from in the cutting room.
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Post-Production
Post-production is the editing of audio and visual materials to create a video. After the shoot day, we immediately wrangle all footage to ensure it is safe and ready to access by our post team. We’ll assemble all the footage, we’ll add your chosen choice of music, adjust any audio, correctly colour grade it and incorporate any brand details such as logos, text and titles. We’ll send you a rough cut and include two rounds of edit revisions so that you can let us know what needs adjusting. We’ll make the changes and then we’ll send the final video optimised in the requested formats and deliver it digitally.
The Way We Do Things
Why Should I Use Video As Part Of My Marketing Efforts?
The Demand For Video Content Is Increasing
A reason why video marketing is favoured as a marketing tool is because of its potential to explain everything in a format that is preferred by users — the visual format.
Using video as part of marketing efforts is gaining a lot of traction across businesses of all sizes. Small businesses like yours are increasingly using videos to attract, convert, and retain new customers with great success.
Video is a powerful medium because it allows you to connect with your target audience on an emotional level. It is important because it can clearly communicate a story, it helps increase engagement on your digital and social channels, educates your audience, and allows you to reach them with a new medium.
How Video Can Positively Impact Your Business
“88% of video marketers are satisfied with the ROI of their video marketing efforts on social media. Companies are using video marketing to improve their business. Among other things, this includes to increase their sales, to build brand awareness, and to keep their customers informed.”
— Pop Up Smart Video Marketing Statistics